Understand the flow
We map the customer journey, decisions, data, bottlenecks and handoffs before choosing the technology.
Proxy Technology · Software, AI, automation & integrations
Technology designed to work inside real operations.
We build software, AI systems and integrations that connect customer operations, data, CRM and communication channels into workflows people can actually use.
Human-Centered AI
AI should increase human capacity, reduce operational friction and give people more time for decisions, relationships and higher-value work.
How we work
Less software for software's sake. More operational architecture.
Build the missing layer
We develop the application, integration or automation around the actual rules of the operation.
Put it into use
The outcome is a working system with history, metrics, human ownership and room to evolve.
Technical capability
One technology layer between channels, data and people.
Sometimes the right answer is a complete product. Sometimes it is one integration that removes a critical handoff. We start with the operation, not with a predetermined tool.
01
Operational systems
CRM, workflows, dashboards, authenticated environments and internal tools designed around the way the business actually operates.
02
Conversational operations
WhatsApp Business, messaging, human handoff, notifications and structured service flows connected to operational context.
03
Applied AI
Language models, classification, copilots, context and automation placed inside workflows where they can create measurable operational value.
04
Data & integrations
APIs, webhooks, databases, authentication, permissions, audit trails and integrations between systems and channels.
05
Digital products
SaaS products, web applications, PWAs, customer portals and authenticated experiences built for desktop and mobile.
06
Owned audience infrastructure
Email, WhatsApp, opt-in, segmentation, distribution and measurement connected to first-party customer and audience data.
Customer & audience infrastructure
Acquisition becomes more valuable when it connects to the operation.
We connect owned data, messaging, email, CRM and measurement so customer interest does not end at the lead form or social platform.
Example flow
01
Demand
02
Enquiry
03
Operations
04
Follow-up
05
Measure
Governed by design
Consent, permissions, access rules and operational ownership are considered as part of the system, not bolted on later.
Human handoff
Automation should know when to assist and when the right next step is a person with context.
Measurable flows
Events, sources, states and outcomes create visibility into what the operation is actually doing.
Selected work
Systems shaped by different operations.
The technology changes by context. The principle does not: understand the workflow, connect the missing layer and build something the operation can own.
Healthcare · Product
ScribMed
Clinical documentation support platform combining longitudinal context, structured consultations and professional safeguards for healthcare workflows.
Applied AISaaSHealthcare
Open project
Professional communication · Custom platform
Eduardo Brasil
An owned-audience operation connecting content, newsletter, opt-in, WhatsApp Business and dashboards into a direct distribution system.
Owned audienceEmailWhatsAppDashboard
Open project
Field services · CRM & operations
LA Climatização
An operational CRM designed around the journey from WhatsApp lead to inspection, quotation, approval, work order, completion and customer history.
CRMWhatsAppWorkflowPWA
Meta Tech Provider · WhatsApp Business Platform
Business messaging needs infrastructure behind the conversation.
Proxy Technology works as a technology provider for WhatsApp Business Platform implementations, connecting business accounts, applications, CRM, automation, AI and operational data.
We do not treat WhatsApp as an isolated button. Messaging is designed together with consent, service rules, events, history and human ownership.
Platform capabilities
Customer onboarding with Embedded Signup
Cloud API and business-number connectivity
Templates, transactional messaging and campaigns
Delivery, read, response and event webhooks
Consent, opt-out and data-deletion flows
CRM, automation and AI integration
Ichthus ecosystem
Technology connected to strategy and growth.
Proxy is the technology arm of the Ichthus ecosystem. Ichthus connects positioning, digital experience and acquisition; Proxy builds the operational technology that can carry that demand through the business.
Visit IchthusProjects & integrations
When the operation does not fit a ready-made tool, we build the missing layer.
CRM, customer operations, messaging, automation, AI, integrations, dashboards or complete digital products: the scope starts with the workflow that needs to work.
contato@proxytechnology.com.br